![]() ![]() He laid the groundwork for a systematic exploitation of the company’s massive stores of user query data for “behavioral modification.” “Surveillance capitalism” was born. Zuboff pays particular attention to the work of the chief economist at Google, the UC Berkeley Professor, Hal Varian. ![]() ![]() The company did not really have a business model. While the critique of this business model is well known, its detailed history and analysis are not.Īt the turn of the twenty first century, Google’s investors grew impatient with lack of revenue growth. Harvard Business School Professor Shoshana Zuboff’s new book is one of the most comprehensive explorations to date on how Google and Facebook silently and undisturbed have created a new economic order based on “reality mining” for commercial purposes. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019. ![]()
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